The four-day event kicks-off on Sunday 16 May with a two-part session featuring Gavin Harris from travel marketplace Skyscanner en Kathryn Wallington from next-generation global distribution platform Reisport.
“The Application of Technology to Adapt to the New Reality” begins at 12:30 on Sunday 16 May.
Letter dy dei David Debeule, Direkteur fan Expedia Group’s accommodation team in Middle East and Africa, will talk not only about the insights that can be gleaned from listening to the global travel ecosystem but also how these insights can be converted into real-world action plans. This session is on from 16:15 – 17:00.
Elsewhere, an hour-long expert panel will outline “The Path Forward for Destination Marketing Organizations.” It will be led by Hans Clement from the Dubai office of Boston Consulting Group en Iva Kutle Skrlec, a destination marketing expert from Google. They will share the findings from an extensive collaborative research project, giving attendees practical advice and takeaways on how to position their destination for the return of travelers. The panel begins at 16:30 on Monday 17 May.
Hotels are also represented across the three-day event. Jochem-Jan Sleiffer, president for the Middle East, Africa & Turkey operations of Hilton, is part of a hospitality panel talking about how data and technology can support personalised trips and memorable experiences. His session starts at 10:30 on Wednesday 19 May.
Simon Press – Exhibition Director at Foarút reizgje sei:
“The return of live events for the global travel industry is welcomed by all of us.
“The line-up we’ve assembled for Travel Forward at ATM Dubai proves that senior execs from across the travel tech ecosystem are willing to travel and share their insights and expertise on how best to approach the first wave of post-pandemic travellers.”
Danielle Curtis, Exhibition Director ME, Arabyske Reismerk, sei:
“Travel technology is integral to our hybrid format this year. The use of technology is accelerating across all industry sectors, none more so than the travel sector. With expert insight, it will be fascinating to find out just what the ‘new normal’ will look like, the role technology will play and how industry players and consumers will adapt.”
ATM 2021 will be held at the Dubai World Trade Centre, spread across nine halls. Consistent with the existing density restrictions and social distancing guidelines and regulations, there will be 11,000 people in the halls at any given time. The theme of this year’s show is ‘A new dawn for travel and tourism’ and the spotlight will be focused on the very latest ‘COVID’ news from around the world – vaccine rollouts, the current state of the industry and more importantly, what the future holds.
The event will once again play an integral role in Arabian Travel Week, a 10-day long festival of travel and tourism events taking place in Dubai and online.
Dubai is one of the safest cities in the world to visit with a wide range of precautionary measures in place to ensure the safety of tourists at every stage and touchpoint of their travel journey, from arrival to departure. It was also awarded a ‘Safe Travels’ stamp from the World Travel and Tourism Council (WTTC). Over 11.1 million doses have already been administered in the UAE, which is also a major achievement.
De strategyske partners fan ATM 2021 omfetsje Dubai's ôfdieling Toerisme en Kommersjemarketing (Dubai Toerisme) as Bestimmingspartner, Emaar Hospitality Group as Offisjele Hotelpartner, Emiraten as Offisjele Loftlinepartner en The Vision as Offisjele Destinaasjemanagementpartner.
If you are planning to attend ATM in-person, please feel free to post using the hashtags #ImGoingtoATM en #IdeasArrive Here
To register for ATM 2021, go to https://www.wtm.com/atm/en-gb/enquire.html
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Arabyske reismerk (ATM), no op har 28e jier, bliuwt it fokuspunt wêze foar it fûleindige en hieltyd feroarjende reis- en toeristyske lânskip yn 't Midden-Easten en is grutsk op it wêzen fan' e hub fan alle reis- en toerisme-ideeën, en biedt in platfoarm om ynsjoch te besprekken oer it altyd feroarjende sektor, fernijingen diele en einleaze saaklike kânsen ûntsluten. Arabian Travel Market makket diel út fan Arabian Travel Week. www.wtm.com/atm/en-gb.html #IdeasArrive Here
Folgjende persoanlik barren: snein 16 oant woansdei 19 maaie 2021, Dubai World Trade Center, Dubai
Folgjende firtuele barren: moandei 24 oant woansdei 26 maaie 2021
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