De regearing fan Sint-Lusia has announced the names of twelve Saint Lucians appointed as Goodwill Ambassadors and nine as Brand Ambassadors. Speaking on behalf of the Government during a press briefing Monday, Minister for Culture and Creative Industries, Senator Hon. Fortuna Belrose said that Cabinet had ratified the proposal which came out of the Cultural Development Foundation (CDF) last year. A committee was appointed to establish the terms and references for the program which is now finalized.
“The Saint Lucia Goodwill Ambassadors program is proposed as a tool to actualize the national cultural policy in a number of key areas,” Minister Fortuna Belrose stated. “They are citizens of Saint Lucia who have achieved international acclaim and the overall objective of the program is to serve as a catalyst for socio-economic transformation and the development of human capital in all sectors related to the creative arts and the industries, sports, visual arts, gastronomy and music,” the Minister went on to say.
The Ambassadors are expected to represent Sint-Lusia locally, regionally and internationally by leveraging their profile and celebrity status to tap into access for growth and to forge strategic partnership between the Cultural Development Foundation and other related agencies. The Goodwill Ambassadors named include acclaimed Saint Lucian singer, musician, songwriter, producer – Ronald “Boo” Hinkson, Gordon “Commissioner” Williams – internationally renowned music producer, Taj Weekes – Reggae Music and philanthropy, English Pro Footballer – Jermain Colin Defoe, Lavern Donaline Spencer – Olympic High jumper, Daren Julius Garvey Sammy – International Cricketer, Leslie Ferdinand – Pro Football player, Jallim Eudovic – International Sculptor, Chef Nina Compton – Internationally renowned Chef, Joseph Marcell – Actor, Dr. David Williams – Academia, Ken Chitolie – Philanthropy.
The title of “Your Excellency” will be conferred on the Goodwill Ambassadors, as well as the Saint Lucia Medal of Merit Gold. They will also be issued with an official or diplomatic passport as awarded by Cabinet and a decorated red “laissez-passer” signed by the Governor General.
By it oankundigjen merkte de minister fan ambassadeurs op, Belrose dat it wichtich wie om derfoar te soargjen dat d'r in dúdlik paad is foar ús jonge oankommende artysten om har talint te brûken en foar ús as lân om se te herkennen.
“It is imperative that such citizens be recognized and allowed to leverage their profile/celebrity status to locate ad access opportunities for the growth and development of Saint Lucia in their respective sectors. Given that culture helps to shape the uniqueness of a destination the brand ambassadors program will provide the platform to identify individuals who are best placed to create local and international awareness of our culture, arts and creative industries,” the Minister further stated.
De neamde Brand Ambassadors binne Soca artysten Teddyson John, Ricky T Joseph en Arthur Allain, Reggae muzikant - Taj Weekes, Lashley "Motto" Winter - muzykprodusint / performer, Johnick "Freezy" Leo - muzykútfierder en Johanan Dujon - Undernimmer.
Njonken it takennen fan 'e priis fan Brand Ambassador, sille dizze persoanen yn oanmerking komme foar ûntheffing fan ûnreplik guodbelesting by de oankeap fan eigendom, ûntheffing foar ynkomstebelesting op ynkommen ûntfongen fan bûtenlânske boarnen, fisa fasilitearje, útjaan fan in offisjele paspoart, tagong ta finansiering en yn oanmerking foar oanfreegje foar plichtfrije konsesjes.
Following the official acceptance by the nineteen individuals, the Ministry of Culture and Creative Industries will be hosting an official ceremony at which time all of the official instruments will be conferred on the Goodwill and Brand Ambassadors.